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Posts Tagged ‘Nida’

When shopping for shoes the biggest concerns are quality, style and wearability. Melissa manages to transform an undesirable material like plastic into a shoe of high function.

The sustainable line of footwear includes flats, heels, wedges, clogs and sandals made from recycled material like MEFLEX plastic and PVC which stretches design beyond its limits.

Once known as the ’80s jellies (clear shoes worn by little girls with socks), the modern stylized shoe is now made softer with a fabric insole. Melissa marries women to both comfort and fashion.

“I have a pair and it feels like I’m walking on gel,” said Lauren Benson, manager at Nida in Hayes Valley. Nida sells a variety of styles from the Spring and Fall collection including the Vivienne Westwood Three Straps, black shiny Zaha Hadid, clear J. Maskrey NightSky and Ultragirl.

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Melissa shoe construction is intended to abide for years. “They’re green and last longer than a pair of leather shoes,” said Lauren Stewart, sales associate at Villians on Haight street. The shop has select styles from the Fall 2009 Collection including Glam, Ashanti faux velvet booties and brown Vivienne Westwood Three Straps Elevated. Prices range from $59 to $200 and opt for a color of choice. (more…)

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